Unleashing Potential: Kono Salinas’ Extraordinary Vision in Action
Kono Salinas is not new to the world of philanthropy. Although he came from nothing and was himself poor and helpless, he committed himself to a life of service early on, giving so much of himself to people who needed him, that he ended up sacrificing his relationship with the mother of his children in the process.
Perhaps it was because he was brought up by his father, who had also dedicated his life to public service, or perhaps it was because he himself experienced poverty, or maybe because he was made from a different mold and he is just wired differently from the rest of us, but Kono has always wanted to help others, that he aimed to become rich so he would not have to spread himself too thin.
The young, self-made entrepreneur, who hails from Biñan, Laguna, has always been known to lend a helping hand. Even when he himself had no material wealth to give, he gave his time and energy to help those who were in situations more dire than his.
As vice-chairman and eventually, chairman of Tau Gamma Phi, he spearheaded many outreach programs like feeding, bloodletting, and gift-giving, which benefitted the people of the city of Biñan. When he started his farm-to-market agri-business, all he could think about was the farmers who would benefit from it.
Today, with the help of his growing influence and resources, he aims to reach out to the youth to tell them the value of education. Although he himself has yet to cross a “college diploma” off his bucket list, he believes that people’s fates are different and that having an education is still the best way out of poverty.
This is by no means an attempt to discredit people like him who work hard to make their dreams a reality. He only believes in creating better opportunities for the youth of Laguna to flourish and achieve their full potential.
Currently, he is involved in a “Kuya” or Big Brother program, wherein he and others guide, mentor, and provide scholarships to deserving young people, some of whom are even in law school. The objective of the program is simple – give young people a level playing field, a fair chance to have a brighter future, and an opportunity to alleviate themselves from poverty.
It is not hard to help others once or twice. A lot of us have been involved with outreach programs, whether through church-based or civic efforts. What is difficult is to sustain it long enough to make a lasting impact on people’s lives. This is what Kono Salinas aims to do to lift people up from poverty. His commitment and determination are overshadowed only by his genuine intention to offer help where help is needed.