On the Frontlines of Financial Literacy: Cebuana Lhuillier and Peraktikal Reach Philippine Marines

Cebuana Lhuillier, a long-standing advocate of financial inclusion, has partnered with Peraktikal, the grassroots financial literacy initiative founded by veteran finance educator Armand Bengco, to bring practical financial education directly to members of the Philippine Marine Corps stationed across the country. The initiative reflects a shared belief that financial empowerment should be accessible to every Filipino, especially to those who dedicate their lives in service to the nation, often at great personal risk.

“Our Marines sacrifice so much for our country, and it’s only right that we help equip them with tools to secure their financial well-being,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “Financial literacy is a right, not a privilege. We remain committed to reaching every Filipino, wherever they may be and wherever they are in their financial journey.” 

Military personnel often face unique financial challenges such as deployments, relocation, and unexpected expenses. This collaboration responds to that reality by offering relevant and practical lessons designed to help build long-term financial resilience. 

Peraktikal was created to make personal finance easier to understand and apply. Its sessions cover core topics like budgeting, debt management, understanding insurance, emergency saving, responsible investing, and retirement planning—all delivered in a simple, relatable, and action-oriented format. 

Through four sessions held in Tawi-Tawi, Taguig, Cavite, and Zamboanga, Marines participated in live discussions, interactive coaching, and open forums that allowed them to ask questions and receive advice tailored to their circumstances. 

Feedback has been overwhelmingly positive. Many Marines shared that it was the first time they encountered financial topics presented in a way that matched their experiences. Peraktikal’s clear and accessible approach helped participants understand how to apply key financial principles in their everyday lives. 

“Our partnership with Peraktikal is part of Cebuana Lhuillier’s broader mission to reach Filipinos wherever they are,” added Lhuillier. “Whether in busy cities or remote military bases, we are committed to promoting financial literacy and access to services that truly make a difference.” 

This initiative is part of Cebuana Lhuillier’s continued efforts to uplift communities through education and empowerment, ensuring that every Filipino has the tools to build a stronger, more secure financial future.