NUSTAR Online supports local farmers and inclusive running at IRUNPH South Run: All out, All Proud
NUSTAR Online marked a significant milestone as it joined the IRUNPH South Run: All Out, All Proud as the event’s Official Lifestyle Gaming Partner, supporting its first-ever fun run partnership that championed fitness, inclusivity, and meaningful community advocacies. The event was held on June 7, 2026, at Central Park, Filinvest City, Alabang, Muntinlupa City.
Organized by IRUNPH, one of the country’s leading running event and fitness experience organizers, the run brought together thousands of participants united by a shared passion for health, active living, and social impact. More than just a race, the event highlighted advocacies that resonated deeply with the community—supporting local farmers and creating a welcoming space for runners from all walks of life, including members of the LGBTQIA+ community.
This year’s run directly benefited Bagsakan Farmers and Benguet Farmers, with locally sourced crops distributed to participants as part of the event experience. Known in the running community for its highly anticipated race packages and generous giveaways, IRUNPH once again delivered a memorable event through its signature “paldo” race experience, featuring fresh produce, sponsor items, and exciting prizes for participants.
Living up to its theme, “All Out, All Proud,” the event celebrated diversity by opening dedicated race categories for men, women, and LGBTQIA+ runners across the 10K, 5K, and 3K distances. Podium finishers in each category were awarded handcrafted trophies made by sculptors from Paete, Laguna, along with special loot boxes in recognition of their achievements.
As the Official Lifestyle Gaming Partner, NUSTAR Online elevated the event atmosphere through engaging on-ground activations. Runners flocked to the NUSTAR Online booth after crossing the finish line to try their luck at the interactive Plinko game, where they won exclusive merchandise and prizes. Participants also enjoyed complimentary souvenir photos through the brand’s free photo booth activation.
The excitement continued during the grand raffle, where lucky participants won appliances, rice packages, exclusive NUSTAR Online prizes such as clip-on earbuds and smartwatches, and a brand-new motorcycle.
According to Alex Barcela, Brand Manager of NUSTAR Online, the partnership reflects the brand’s commitment to creating meaningful experiences beyond entertainment.
“At NUSTAR Online, we believe that great communities are built around shared passions and meaningful connections. Partnering with IRUNPH allows us to support initiatives that promote wellness, celebrate inclusivity, and uplift local communities. We are especially proud to stand behind advocacies that support our local farmers and provide a welcoming platform for LGBTQIA+ individuals within the ever-growing running community,” Barcela said.
As a lifestyle gaming brand known for delivering elevated entertainment experiences, NUSTAR Online continues to expand its presence through initiatives that resonate with today’s communities. Through its partnership with IRUNPH South Run: All Out, All Proud, the brand reinforces its commitment to supporting wellness-driven activities and advocacies that inspire positive impact both on and off the racecourse.
For more exclusive content, events, and premium lifestyle experiences, follow NUSTAR Online at @nustaronline.
