JTI responds to consumer shift, releases new Nordic Spirit pouches
While the Philippine consumer market shifts its preferences to products that offer convenient instant satisfaction, JT International (Philippines) Inc. (JTI) continues to expand its reduced risk products (RRP) through Nordic Spirit, its nicotine pouch brand.
Nordic Spirit arrived on the Philippine market shelves in 2023 as consumer choices shifted towards products that were compact, convenient, and discreet. Since its introduction to Filipino consumers, awareness and information about its wide portfolio of products inspired a consumer shift towards smoke-free products.
As part of its continued portfolio expansion in 2026, Nordic Spirit introduces its newest flavors: Dark Pop, offering a fizzy refreshing, tangy, and aromatic note, and Red Frost featuring a fresh summer and cool peppermint profile for faster flavor satisfaction.
Nordic Spirit Dark Pop and Red Frost are now available through online order at nordicspirit.ph; and e-commerce platforms – Shopee, Lazada, Pick.a.roo, Foodpanda’s Pandamart, and Ralph’s Wines and Spirits; as well as convenience stores – 7-Eleven, Uncle John’s, Lawson, The Marketplace, Lighters Galore, and Swebest. Not for persons below 18 years old.
