The Ultimate “Budol” Hacks for Your Next Mall Run This October with SMAC
For most Filipinos, a trip to the mall is never just about running errands. It’s a weekend ritual, a form of self-care, and a social tradition. In recent years, local retail culture has warmly embraced the concept of the “budol,” that satisfying feeling of bringing home an unexpected beauty staple, a closet refresh, or a fun home upgrade.
This October, SMAC is bringing its biggest celebration of deals, rewards, and member experience yet with SMACtober Surprise, a first-of-its-kind month-long experience for SMAC members.

Bringing together games, exclusive vouchers, amazing deals, and more across digital, in-store, and social platforms, it gives you more ways to shop, save, and get rewarded throughout the month.
“SMACtober Surprise is a milestone for SMAC as we bring together exciting ways for our members to play, save, win, and be rewarded throughout the month. While the in-store experience remains at the heart of SMAC, we’re evolving that experience through the SMAC&SHOP app, creating more innovative, interactive, and relevant ways for members to engage with the brand. From games and digital experiences to limited-time offers and surprises, SMACtober Surprise brings a new sense of excitement to the everyday shopping experience.” says John Patrick Cua, Chief Operating Officer.
“As we continue to evolve, we also want to make SMAC more relevant to the next generation of shoppers while staying meaningful to the members who have been with us through the years. It’s about making the value of being a SMAC member even more rewarding—bringing together the familiarity of the in-store experience with the convenience and new possibilities of digital.” he added.
Making the Everyday Shopping Experience Better
Rather than just a typical one-off sale, October brings a continuous lineup of member-exclusive perks, gamified app features, and savings that seamlessly elevate members’ shopping routine. SMACtober integrates rewarding moments directly into how you shop, play, and share.
- Making every moment more rewarding
Whether you’re waiting in line, getting your nails done, or simply having a few minutes to spare, the SMAC&SHOP app gives you more ways to play, win, and get rewarded anytime, anywhere.
Check your app daily for Super Vouchers of up to 60% off (new vouchers drop every Thursday!) or try your luck with MAX Voucher Claw and win up to 20% off vouchers. You can also Shake (your phone) & Win up to 10,000 SMAC points as good as cash every Tuesday, Thursday and Saturday. Whether you have a few minutes to play or on the hunt for your next exclusive treat, make every tap count!
- Discovering the hottest picks in-store
Some of the best finds are the ones you discover while you’re already at the mall.
Throughout October, you can look out for Amazing Deals — featuring up to 50% OFF deals, Buy-One-Get-One sets, curated bundles, and member-exclusive pricing across fashion, home, groceries, and lifestyle finds at over 4,000 partner stores nationwide. You can browse through the deals here: https://bit.ly/SMACtober_AmazingDeals
- Celebrating Hauls and earning points
Of course, no good find stays a secret for long. We don’t gatekeep here!
Share your favorite SMACtober Surprise experience such as your best budol finds, or maybe you and your friends enjoying the games can get a chance to win 500 SMAC points that are as good as cash. Just tag @smacph, use the hashtags #SMACtober and #SMACBudol, and complete the entry form here: https://survey.zohopublic.com/zs/QjC2aq
Because the best budol comes with rewards. Discover more surprises, deals, and rewards waiting for you this SMACtober.
Upgrading your everyday shopping routine has never been easier. SMAC is the Philippines’ leading retail loyalty program, accepted across more than 4,000 partner stores nationwide.
Download the SMAC&SHOP app on Google Play Store or Apple’s App Store to explore SMACtober Surprise offers and discover continuous ways to play, save, and win throughout October.
Stay updated on the latest perks and weekly surprises by following SMAC on social media.