Decathlon Eyes 50-Store Goal by 2030; Opens 20th Branch at AyalaMalls Manila Bay
Decathlon is accelerating its Philippine expansion with the launch of the Ayala MallsManila Bay store today, May 15, 2026. As the brandʼs largest collaboration with Ayala Malls to date, this 20th branch is apivotal step toward the strategic goal of 50 stores by 2030.
Hathaipat Theintangpiriya, CEO of Decathlon Philippines, emphasizes the companyʼs mission to bring people together through sports and make wellbeing accessible to all:
“This isnʼt just a store; Decathlon is Manilaʼs biggest playground. But we arenʼt stopping here withmany more projects already in the works. Malayo na, pero malayo pa ang mararating natin.”
Decathlon is set to further its reach with upcoming store openings in Nuvali, Makati, Cavite, and Davao bringing high-quality,affordable sport gears and wellbeing to even more Filipino communities nationwide.
Ila Hebron, Store Manager of Decathlon Ayala Malls Manila Bay, shares her excitement of this milestone:
“Today, we stand in the fiirst 100% modernized Decathlon City Store in the Philippines. We only dreamed ofi creating a prime destination to make sport and wellbeing accessible in the metro—a place where the community by the Bay here in Aseana City and Parañaque can connect, play, and experience the joy ofi movement. And today, it is here. That dream is now.ˮ
Decathlon Manila Bay offers a massive selection of 5,000+ products catering to over 70+ sports, all housed under one roof with a goal to provide every athlete with innovative, high-quality, and affordable equipment.
Decathlon Philippines will celebrate its 9th anniversary with a flagship running event on August 30, 2026, at the Mall of Asia,featuring 5KM, 10KM, and 21KM categories. The event invites athletes of all levels to join the festivities. Stay tuned forregistration details coming your way soon.
