FRIDAY Pickleball Launches in the Philippines, Bringing Its Fun-First Community-Driven Energy to One of Asia’s Fastest-Growing Pickleball Markets

FRIDAY Co-Founders and Ambassadors to Headline Manila Launch During Pickleball Weekend Takeover  at 5th Ave. Central, BGC on May 16–17, 2026

FRIDAY Pickleball, the fast-rising pickleball brand known for its fun-first approach to the sport, officially launches in the Philippines, marking another major step in the brand’s global expansion and strengthening its presence in one of Asia’s fastest-growing pickleball communities.

Co-founders Jake Triplett, Isaac McDonald, Scott Peck and Matt Czarnecki will be in Manila on May 16–17, 2026 to headline the launch during a weekend takeover at 5th Ave. Central, Bonifacio High Street in BGC. Their visit gives Filipino players and fans an opportunity to experience the brand firsthand through exhibition games, open play sessions, crowd challenges, clinics, and community activities throughout the weekend.

Built around the idea that pickleball should be fun, social, and accessible, FRIDAY Pickleball has quickly built a strong following globally through its entertaining digital content, lifestyle-driven branding, and performance pickleball products designed for players of all levels.

FRIDAY Pickleball’s lineup of performance paddles, including the Aura and Aura Pro, is built to deliver a balance of power, control, and playability for players of all levels.

PPA professionals and FRIDAY Pickleball ambassadors Kevin Dong and James Lin will also headline exhibition matches and community sessions during the launch weekend.

Alongside its growing global community and digital presence, FRIDAY Pickleball is also known for its lineup of accessible, high-performance paddles including the Aura and Aura Pro—designed to deliver a balance of control, power, and playability for both new and experienced players.

“The Philippines has one of the most exciting pickleball communities right now. The energy, passion, and openness to the sport really matches what FRIDAY is all about. We’re excited to finally bring the brand to Manila and connect with the community in person,” said Jake Triplett.

The brand’s entry into the Philippines comes at a time of rapid growth for pickleball locally, as more communities, courts, social clubs, and competitive events continue to emerge nationwide.

FRIDAY Pickleball is now available in select Toby’s Sports stores and channels.

For more information, visit https://www.tobys.com/pages/tobys-sports-pickleball-weekend.