Forward in Every Drive: 10 Milestone Moments to Watch Out for at the 10th PIMS
The 10th Philippine International Motor Show (PIMS) is shifting into a bigger and more future-focused gear this 2026
The 10th Philippine International Motor Show (PIMS) is gearing up to showcase where the Philippine automotive industry is headed next. It’s happening from June 4 to 7 at the World Trade Center Metro Manila, Pasay City.
Organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), this year’s landmark edition carries the theme “Forward in Every Drive,” reflecting the industry’s commitment to innovation, efficiency, and sustainable progress.
Bringing together a wide range of mobility solutions—from internal combustion engines to electrified vehicles—alongside innovations in safety, connectivity, and energy efficiency, the show demonstrates how mobility continues to become more practical, relevant, and accessible for Filipinos.
“The 10th Philippine International Motor Show underscores our aim in fostering a vibrant and competitive auto industry. One that is always moving ahead as a primary mobility provider to the Filipino motorists, and constantly evolving with appropriate technologies and solutions to address the changing customer needs,” said CAMPI President Jing Atienza.
1. A Diverse Brand Lineup
This year’s PIMS brings together 17 automotive exhibitors, featuring a mix of established industry leaders and emerging brands. Participating exhibitors include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.
2. Exhibitors Making Their PIMS Debut
BAIC, Omoda & Jaecoo, Subaru, Tesla, and Vinfast will make their first-ever appearance at PIMS, introducing Filipino consumers to a wider range of technologies and design approaches entering the local market.
3. Major Vehicle Launches and Model Previews
Visitors can expect major showcases from long-time PIMS brands, alongside newer players unveiling their latest technologies and flagship models for the Philippine market.
4. A Stronger Push Toward Electrification
More than 50% of the vehicles on display and for test drive at the 10th PIMS will be electrified models, highlighting the public’s growing demand for sustainable and efficient mobility.
5. Mobility Solutions Built for the Future
The show will also feature vehicle technologies and programs that support fuel efficiency, electrification, and responsible energy use, reflecting the industry’s response to evolving mobility and energy challenges.
6. Immersive Brand Experiences and Interactive Displays
Participating brands are set to transform the show floor into immersive automotive experiences, featuring dynamic booth concepts, interactive activities, and exclusive product showcases that bring the future of the auto industry to life. Visitors can get up close with cutting-edge vehicle interiors, advanced technologies, connectivity features, and performance innovations, while enjoying hands-on experiences and exciting test drive opportunities throughout the event.
7. An Expanded Aftermarket and Lifestyle Area
Beyond the vehicle displays, visitors can also explore an expanded aftermarket and lifestyle area featuring automotive accessories, car care products, performance upgrades, technology add-ons, and lifestyle brands. The area is expected to bring together automotive enthusiasts, hobbyists, and consumers looking to personalize and enhance their driving experience.
8. A Celebration of Automotive Passion and Community
The 10th PIMS will also bring together automotive communities and car clubs from participating brands, highlighting the passion and culture that continue to drive the local car scene forward.
9. Exclusive Promos, Freebies, and Event-Only Offers
Attendees can also look forward to exclusive event-only promos, special deals, and exciting giveaways from participating exhibitors and aftermarket brands. From merchandise and collectibles to catalogs, samples, and event souvenirs, visitors may get the chance to take home special items through booth activities, games, and promos throughout the four-day show.
10. Partnerships Driving PIMS Forward
This year’s official event partners include BPI and Motul, supporting the show’s continued push toward innovation and efficiency.
Visitors can secure their tickets ahead of the event via pims.helixpay.ph. Online tickets are available at ₱150 for regular admission and ₱120 for seniors and PWDs, alongside a bundle offer of ₱750 for five plus one tickets. For those that would prefer to purchase at the venue during the show, onsite tickets are priced at ₱200 for regular admission and ₱150 for seniors, PWDs, and children.
For more updates about PIMS, follow its official Facebook page.
