Inspiring the Next Generation to Travel with Megaworld Global Hotels & Resortsat Philippine Travel Mart 2026

A new generation of travelers is changing the way people experience the Philippines. They are looking beyond simply where to stay and considering how easily they can travel, how welcome they feel, what experiences they can discover, and how their choices affect the places they visit.

At Philippine Travel Mart 2026, Megaworld Global Hotels & Resorts (MGHR) is putting greater focus on these emerging travelers by making Philippine destinations more accessible, inclusive, connected, and meaningful to experience.

Happening from September 4 to 6, 2026, at the SMX Convention Center in Pasay City, this year’s Philippine Travel Mart carries the theme “Nurturing Nextgen Tourism: Discover the Philippines.” The event encourages Filipinos to explore more of the country while responding to the changing expectations of the next generation.

“Philippine Travel Mart gives us an opportunity to bring our destinations and offers closer to Filipino travelers, particularly the next generation who are eager to explore and experience more of the country. With TARA! and our other exciting sales offers, we are making it easier for guests to plan their next getaway with greater value and flexibility. More importantly, we hope these offers inspire more Filipinos to travel locally, discover destinations beyond the usual, and experience the diverse hospitality that the Philippines has to offer,” Loleth So, Vice President for Commercial, said.

For MGHR, these changing expectations are reflected in four areas increasingly shaping how people travel today: inclusivity, sustainability, digitalization, and health and wellness.

Making More Travelers Feel Welcome

The next generation is growing up in a world that places greater value on inclusivity, and travel is no exception.

MGHR continues to strengthen its Muslim-friendly hospitality initiatives, creating spaces, facilities, and experiences designed to respond to the needs of Muslim travelers.

These initiatives form part of the hotel group’s larger goal of creating a hospitality environment where more guests can travel with confidence and feel comfortable, respected, and welcomed.

By making travel more inclusive, MGHR also opens Philippine destinations to a wider and more diverse community of domestic and international travelers.

Giving Travel Greater Purpose

For many travelers, the value of a trip increasingly extends beyond the destination itself. There is also greater awareness of the communities, culture, and environment encountered along the way.

MGHR brings this philosophy to life through the Sampaguita Project, an expression of the group’s unique brand of Filipino hospitality.

What began as a guest experience inspired by the sampaguita and expressed through the five senses has expanded into initiatives including sampaguita planting and community-based activities involving employees, guests, partners, and local communities.

It gives travelers opportunities to experience Filipino hospitality while becoming part of something that creates value beyond their stay.

Making Hospitality More Connected

Convenience has also become fundamental to the way a new generation plans and experiences travel.

From researching destinations and making reservations to communicating with hotels, travelers increasingly expect journeys that are intuitive, responsive, and connected.

MGHR continues to strengthen its digital capabilities to improve communication, understand its guests better, and make different stages of the travel experience easier to navigate.

Technology, however, is meant to support rather than replace hospitality. For MGHR, digital convenience works alongside the warmth and personal connection that remain at the heart of Filipino service.

Creating Space for More Mindful Travel

Travel is also increasingly becoming an opportunity to recharge, reconnect, and make more conscious choices.

Through MEGreen Mindful Stays, MGHR brings together wellness and sustainability by encouraging guests to enjoy their hotel experience while becoming more aware of their environmental impact.

The initiative responds to travelers who increasingly see personal well-being and responsible choices not as separate considerations, but as complementary parts of a meaningful journey.

Making the Next Trip More Accessible Through TARA!

Encouraging the next generation to travel also means making it easier for them to begin.

MGHR will bring its TARA! (Travel Away and Reignite Adventure) campaign to Philippine Travel Mart 2026, giving Filipinos more reasons to discover destinations around the country through special local travel offers.

Aligned with the Department of Tourism’s “Discover More to Love” campaign, TARA! makes stays across participating MGHR hotels more accessible to travelers planning their next local adventure.Visitors to MGHR’s Booth A01 can enjoy local rates starting at Php 3,800.

Room-only offers are available at Belmont Hotel Manila, Savoy Hotel Manila, Grand Westside Hotel, Kingsford Hotel Manila, Richmonde Hotel Iloilo, Belmont Hotel Iloilo, and Mercure Mactan Cebu.

Travelers looking for stays with breakfast can also enjoy rates starting at Php 3,800 at Hotel Lucky Chinatown, Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Richmonde Hotel Ortigas, and Savoy Hotel Mactan. Eastwood Richmonde Hotel and Twin Lakes Hotel offer elevated leisure stays starting at Php 5,800.

The promotional period runs until November 29, 2026, with stay dates valid until November 30, 2026. Guests may book through participating hotel websites using the promo code TARAMHR or contact their preferred hotel directly.

Travelers planning ahead may also purchase discounted room vouchers offering savings of up to 70%, providing greater flexibility in securing future stays.

For MGHR, nurturing next-generation tourism ultimately means giving more people the opportunity—and the reason—to experience the Philippines for themselves.

Through more inclusive hospitality, purposeful experiences, greater digital convenience, mindful stays, and accessible travel offers, the group hopes to help a new generation discover more destinations, travel more consciously, and develop a deeper connection with the Philippines.

Visitors can discover MGHR’s offers and TARA! promotions at Booth A01, SMX Convention Center, Pasay City, from September 4 to 6, 2026.