Growing Beyond Borders.
Jollibee Group Global President and CEO Ernesto Tanmantiong champions the global potential of ASEAN’s homegrown brands at the 2026 ASEAN Chinese Business Leaders Summit, held on October 19, 2026, in Pasay City. Speaking on “From ASEAN to the World: Growing Homegrown Brands Beyond Borders,” he highlighted the importance of building globally relevant brands as the region strengthens business ties, innovation, and collaboration. The summit was organized by the Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc. (FFCCCII).
“We have companies with strong capabilities and the resilience to compete. The opportunity before us is to take what is strong at home and make it relevant to the world.
May ASEAN’s homegrown brands be ambitious but grounded, competitive but humble, profitable but purposeful, and successful in ways that help others succeed. May all our businesses grow beyond borders,” Tanmantiong said.
